Home Mobile Phones Micromax is back in the Indian smartphone business.

Micromax is back in the Indian smartphone business.

by Rajan Singh
Micromax Is Back In Indian Smartphone Business

Micromax is back in Indian smartphone business.

  • Micromax, which is headquartered in Gurugram, Haryana founded by Rahul Sharma was once, the largest budget-friendly handset manufacturer by market share. But as Chinese phones emerged in India and rang louder, Micromax started to see a decline in its profit.
  • Chinese smartphones brand such as Xiaomi, Vivo, and Oppo launched smartphones in the same budget segment as Micromax. This resulted in a steep decline in Micromax’s revenues.
  • Micromax on 16th October 2020 made an announcement on Twitter stating plans to make a comeback in the Indian smartphone market.
  • Micromax will launch a new brand ‘IN’ in its smartphone segment.
  • The new smartphones will be in the range of Rs.7000- Rs.15000.
  • The entire lineup of the ‘IN’ series will be available before the end of the year 2020.
  • Micromax to invest ₹500 crores in manufacturing and research and development (R&D) activities.
  • Micromax to take advantage of Production-linked Incentive(PLI) which was introduced by the Government of India under National Policy on Electronics(NPE).

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