In 2020, 218 billion applications were downloaded, marking a 7% increase from the previous year. According to new data from AdColony, this is the case. Overall, consumers spent 4.2 hours a day on their mobile devices, up 20% from the previous year. COVID-related lockdowns became the catalyst for these reforms.
Casual sports accounted for 78 percent of the highest smartphone game downloads. Games accounted for 45 percent of all applications downloaded in Q1 2021, and 36 percent of gamers said they played more games than before the pandemic. During these extraordinary days, mobile games were cited as a top way to ease stress and tension.
In the first two weeks of 2021, the top ten casual games accounted for 80 million downloads.
Also Read: Games similar to Freedom Fighter
AdColony investigated changing user behavior and discovered that people spend 8% more time playing games than watching TV, 18% paid-for downloads, and 14 percent of gamers make in-app purchases.
Meanwhile, engaging potential markets through smartphone gaming is also a successful way to do so. This year, consumers are predicted to invest $120 billion on mobile games. The reasons for playing games range from passing the time (48%), calming (44%), to keeping the mind busy (44%).