Facebook today announced the launch of additional functionality to the Business Suite, including Facebook and Instagram Stories scheduling, as well as a new business discovery process from the News Feed.
Users can now be able to schedule stories on Facebook and Instagram through the Facebook Business Suite and Facebook Creator Studio. This makes sense for Facebook to provide more planning tools to better enable brands to maximize their Stories approach.
Facebook Business Suite users can now save their Facebook and Instagram posts as drafts, giving you even more versatility in preparing your content and online marketing strategy.
In addition to this, Facebook’s also rolling out some new ad options, including:
- A new ‘Conversion Leads’ target has been added to Lead Ads, allowing marketers to optimise for leads that are more likely to turn rather than just volume. As a result, rather than going for scope, Lead ads may be more technically valuable.
- New ‘Call Ads’, which will enable advertisers to display a ‘Call Now’ CTA button in their ads.