Another internet meme has sold for a ton of cash online: Zo Roth, better known as “Disaster Girl” for the iconic picture macro taken by her father in 2005 of her smirking at the camera while a house burns down in the background, has sold the original copy of the meme as an NFT for 180 Ether, which is worth nearly $500,000.
Roth tells The New York Times that the money will be used to pay off her student loans and to donate to charity. And, as with all NFT sales, the Roths hold the rights to the picture and will receive a 10% commission on any potential NFT sales.
She is far from the first meme star to profit from the surge in cryptocurrency-based artwork. Chris Torres, the founder of Nyan Cat, sold an NFT of the rainbow, Pop-Tart-bodied cat for nearly $600,000 and has since collaborated with other internet meme creators, such as Kyle Craven (aka the guy in the “Bad Luck Brian” meme), to help them benefit from their previous internet popularity (or infamy). Craven’s original meme picture sold for $36,000, while Laina Morris (“Overly Attached Girlfriend”) sold her meme earlier in April for $411,000.
Roth’s NFT was owned by 3F Music, a Dubai-based music studio with remarkably deep pockets, which also purchased Overly Attached Girlfriend ($411,000) and The New York Times’ meta NFT-column ($560,000).
3F Music explained its purchase to the New York Times in March, saying, “Our management team is always in partnership with some highly competent and experienced art advisors who agree that we must develop with technological trends that enable us to not only promote our business but also to support artists and the art market.”