WhatsApp, the free instant messaging app released Catalogs for business in 2019, which helps companies and businesses to create a storefront and menus for the items they offer on WhatsApp. The app allows you to engage with your customers on a more intimate level, showcase your goods and services, and respond to their questions during their shopping experience.
Business owners can build a catalog to display their goods and services, and can use inbuilt tools to automate, filter, and respond to messages. WhatsApp Business excels in messaging capability, which connects a brand to its audience and customer base.
The company claims to have over 8 million business catalogs worldwide, including one million in India. But businesses can only create and manage these from mobile right now. WhatsApp is making it easier for businesses to trade on its platform by introducing some new updates which will extend the existing features to desktops.
As Stated first by Matt Navarra, from today users will be able to create and manage catalogs and can hide unavailable items from WhatsApp web that is the desktop version of WhatsApp.